marcus evans europe conferences

7th Edition Consumer Insights and Analytics

Improve Customer Relations Through Implementation of Data Science Technologies and Their Application to Strategic Business Decision Making

10-12 September 2014
Radisson Blue Amsterdam, Netherlands

Conference Workshop

Gain Competitive Advantage & Improve Your ROI by Business Analytics

By attending this workshop delegates will gain practical understanding of what data science entails, main concepts and terminology. The workshop leader will discuss common challenges they should anticipate to face and elaborate on how to avoid them or overcoming them. Practical demonstration of predictive analytics capabilities will follow that will equip attendees with full comprehension on how to achieve full market and consumer understanding.

Workshop Moderator: Martijn Staal

Company: Analytics Coordinator, Oogst

Conference Workshop

Achieve Service Excellence to Improve Your CRM

Workshop B will discuss the methods an organisation can directly improve its customer relationship and secure long lasting and loyal relationships through the analytics derived opportunities.

Workshop Moderator: Luc Wong-Lun-Hing and William Vola

Company:CRM Marketer and Digital Manager, Royal FrieslandCampina

Why You Should Attend

7th Edition Consumer Insights and Analytics

Customers have become more demanding than ever and companies are overwhelmed by the amount of structured and unstructured information and data they are supposed to be utilising. Generation of actionable consumer insights and valuable leads has, thus, emerged as a multidisciplinary, complicated process that few have so far managed to capitalise on.


This premium marcus evans conference will expose best practices on how successful multinationals have maximised revenue by incorporating predictive analytics in their business intelligence. Delegates will learn how data science generated insights can assist them in establishing long lasting customer relations and gain competitive advantage through efficiently targeted marketing and sales campaigns. Industry experts will deliver practical case studies reflecting on their journey in predictive analytics to enable your understanding of how to apply this to your organisation in the most cost efficient manner.

Key Topics

  • Uncover new knowledge and insights about your customers through data analytics tools
  • Measure and achieve ROI of your marketing and sales campaigns
  • Implement best in class tools and strategies to generate customer insights at the minimum cost
  • Nurture your customers and build long lasting and loyal consumer relations
  • Gain competitive advantage in an ever challenging, demanding and globalised market environment
  • Previous Attendees Include

    Carlsberg Group, Metsä Tissue, Wrigley, Sara Lee, tesa, Nestle
    Waters, Puma, Bacardi Global Brands, Philips, Adidas, Kodak,
    Sanofi, Colgate-Palmolive, Roland Berger

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

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    Event Partners

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    Practical Insights From

    Herman Huizinga
    Senior Vice President Business Intelligence

    Davide Cervellin
    Head, EU Analytics

    Richard Riubek
    Director, Consumer Insights
    The Coca-Cola Company

    Florence Guesnet
    Senior Global Consumer Knowledge Director

    Richard Benjamins
    Director of Business Intelligence
    Telefónica Digital

    Maxim Mozgovoy
    Customer Analytics Director
    Wildberries, Russia

    Rufus Weston
    Insights, Director
    Harper Collins Publishers

    Mark Beckwith
    Head of Database Marketing
    Financial Times

    Click Here For Full Agenda

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Kristiyan Sokolov

    PO Box 24797
    CY-1304 Nicosia

    +357 22 849 408
    Fax: +357 22849 394