marcus evans europe conferences

Leveraging Brand in Financial Services

Discover global best practice in driving value and engagement through brand management

9-10 February 2015
Hilton Canary Wharf London, United Kingdom

Conference Workshop

Leveraging technology and analytics for social media success

Why You Should Attend

Leveraging Brand in Financial Services

This marcus evans conference will bring together leading brand and marketing communication experts from across the financial services sector to demonstrate and discuss the latest trends and best practices in an intimate and exclusive environment. Case studies will show how firms from around the world are using innovative techniques for brand communication and connecting this to commercial success. Specialists from outside the financial services industry will also be on hand to present examples of success which delegates can learn from and translate into action at their own firms.

In the aftermath of the financial crisis, financial institutions are more brand aware than ever. A combination of the reputational damage sustained by the sector and the need for firms to differentiate themselves from their competitors despite relatively vanilla product offerings has brought brand to the forefront of commercial strategies. For banks, insurers, and asset managers, ensuring that they are clearly communicating their brand to their customers in innovative and effective ways is key to setting themselves apart from their peers and driving commercial success.

Key Topics

  • Understand how mono and multi brand strategies are being deployed in financial services to maximise the commercial value of the brand
  • Learn strategies you can use to move from brand awareness to brand understanding amongst customers and clients to meaningfully differentiate your institution from your peers’
  • Obtain new ideas for promoting brand within your organisation and turning staff into brand ambassadors
  • Discover how to cope with the challenges posed by the digital environment and how social media can enhance the leverage provided by your branding
  • Hear how brand can help fend off the competition posed by disruptive market entrants
  • Previous Attendees Include

    RBS, Axa Bank Europe, SNS Reaal, DnB, Barclays, BNP Paribas, Societe Generale, HSBC, NIB, Nomura, ING, RBC, Danske Bank, Saxo Bank... and many more.

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Rune Kibsgaard Sj°helle
    Head of External Communications and Brand Management

    Nanne Bos
    Head of Global Brand Management

    Alison Bain
    VP, Global Advertising and Marketing
    American Express

    Nina Wahlgren Gill
    Head of Brand Strategy and Development, Group Communications

    Lamber Korsten
    Head of Global Branding

    Philip Macartney
    Head of Social Media
    Saxo Bank

    Andy Smith
    Head of Media Relations and Employee Communications

    Frija Leunens
    Corporate Branding Manager
    AG Insurance

    Click Here For Full Agenda

    Voice of Our Customers
    Latest Conference News & Resources

    • "Well organised and conducted. Good speakers" Head of Communications - Banca D’Italia
    • "Inspiring Sessions" Head of Comms - Axa Bank Europe
    • "Very good occasion" Digital communication - Societe Generale
    • "Very useful and focused" Managing Partner - Instinctif Partners

    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Daniel Schuster

    PO Box 24797
    CY-1304 Nicosia

    +357 22 849 308
    Fax: +357 22 859 307