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Industrial Design and Innovation Forum

Drive Business Growth and Value Through Design; Discover Proven Strategies for Achieving Excellence in Industrial Design

13-14 June 2016
Barcelona, Spain

Why You Should Attend

Industrial Design and Innovation Forum

Innovation has for many years been the key to achieving success in design and in various areas of business, however innovation can mean many things and in design now there must be more focus on what innovation truly is and how it can actually be achieved. No longer does innovation just mean becoming more technologically advanced, in a world where advanced technology is more accessible than ever before innovation can only be achieved by using that technology intelligently to genuinely improve the lives of your customers.

At our 2015 Industrial Design and Innovation Summit therefore there will be a specific focus on providing real-life case studies of how companies have managed to capture insights into their target market, looking not just at future consumer trends but at understanding the problems their customers face and how these can be overcome through better design. It is by focusing on the user that innovation can truly be achieved. Developing strategies which allow design teams to carryout effective research and take advantage of that research to design user-centric products, combining this achievement with an effective brand and marketing strategy is the key to making sure your product not only grabs hold of a new market but keeps hold of it for the future!

Key Topics

  • Create human centric designs that solve actual problems faced by your customers
  • Integrate product and services to create cutting edge and user focused goods
  • Evaluate the best methods for successfully implanting commercially relevant connectivity into your products
  • Identify practical strategies for generating market disruptive innovation through design
  • Predict and understand future consumer trends to generate genuine product innovations

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Laura Taylor
    Design Director for Innovation

    Arnauld Blanck
    Head of Design

    Ralf Schwenger
    Director, R&D, Racquet Sports

    Nicolas Petitjean
    Head of Corporate Innovation
    DB Apparel

    Darren Mullen
    Industrial Design Leader

    Alex Liebert
    Director, Industrial Design Competence Center
    Atlas Copco

    Jeanna Kimbre
    Head of Creative Product Design
    Sony Ericsson Mobile Communications

    Rikard Orell
    Design Director

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Kristiyan Sokolov

    PO Box 24797
    CY-1304 Nicosia

    +357 22 849 408
    Fax: +357 22849 394