marcus evans europe conferences

8th Edition Data Analytics and Consumer Insights

Meet Consumer Expectations to Improve Your Business Performance By Efficiently Exploiting Multi Channels Data

23-25 May 2016
Amsterdam, Netherlands

Conference Workshop

Data Quality: Taking Control over Information Assets to Empower Business

Workshop Moderator: Igor Stojkovic, Data Scientist

Company: ABN AMRO

Conference Workshop

Measure Multi-Channel Consumer Journeys to Positively Impact Sales and the Overall Brand Experience

Workshop Moderator: John Staunton, Co-Founder, CEO & Renji John, Co-Founder, CTO

Company:CashOrCard POS

Why You Should Attend

8th Edition Data Analytics and Consumer Insights

Through this premier Marcus Evans conference we will explore effective methods for meeting consumer needs and expectations to improve business performance by efficiently exploiting multi-channels data. Our experts will guide you into best practices of data management and smart solutions to foster innovation and strengthen the decision making process, techniques to determine where both risk and opportunities lie and methods for measuring the performance of multi-channel insights to predict ROI and improve marketing performance.

Companies are now collecting increasingly massive amounts of data elevating the importance of those sourced from multiple channels as a critical business capability to keep up with evolving customer expectations.

Key Topics

  • Philips Digital Transformation Programme
  • Royal Bank of Scotland Journey into Data Integration
  • ghd Segmentation Strategies to Drive Effective Marketing Planning
  • Gala Coral Group Personalisation Techniques to Better Engage with Customers
  • adidas Group Technique to Combine Consumer Insights and Product Development Plans
  • Previous Attendees Include

    • Carlsberg Group
    • Metsä Tissue
    • Wrigley
    • Sara Lee
    • Teas
    • Nestle
    • Waters
    • Puma
    • Bacardi Global Brand
    • Philips
    • Adidas
    • Kodak
    • Sanofi
    • Colgate-Palmolive
    • Roland Berger
    • ING
    • Ebay
    • The Coca-Cola Company
    • Heineken
    • Telefónica Digital
    • Financial Times
    • And many more…

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Herman Huizinga
    Senior Vice President Business Intelligence

    Dr. Maryam Ramezani-Bartsch
    Director, Global Brand Consumer Analytics, Marketing Intelligence
    adidas Group

    Nadia Schmid
    Head of Consumer Insights & Analytics

    Luke Gee
    Head of Analytics, Customer Experience and Conduct
    Royal Bank of Scotland

    Tania Seif
    Head of Social Marketing
    Gala Coral Group

    Paul Poels
    Director of Digital Analytics

    Nedaa Agami
    Customer Intelligence and Data Mining

    Ewa Badaruk
    Director, Customer Relationship Management
    Tommy Hilfigher

    Click Here For Full Agenda

    Voice of Our Customers
    • “Fantastic conference, great location, amazing clarity of topics, great case studies. Really happy that I could come” Al Tayer Group
    • “Great conference. Speakers are all knowledgeable and this is a nice room to gather insight on what are the new actions that other companies are undertaking across the globe” L’Oreal
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Constandinos Vinall

    marcus evans (Europe) Ltd
    PO Box 24797
    1304 Nicosia, Cyprus

    +357 22849 380
    Fax: +357 22849 394