marcus evans europe conferences

6th Annual Market-Driven Innovation in R&D

Make the business case behind your R&D with a cross-functional approach in an increasingly disruptive and consumer-oriented environment

28-30 November 2016
Radisson Blu Hotel, Amsterdam, Netherlands

Conference Workshop

How to Manage Successfully the Conceptually Different Phases of an Innovation Project

Attend our workshop for a better practical understanding of the solutions you can put in place for overall improvements in innovation project management. This workshop will be a hands-on opportunity to discuss challenges and find the right approach.

Workshop Moderator: Olivier Paccoud, CEO

Company: Strategeex

Why You Should Attend

6th Annual Market-Driven Innovation in R&D

This marcus evans event is designed to bring together leading R&D and Innovation experts from a wide range of companies across Europe to share quality and in-depth case studies on how to adapt to a host of disruptive phenomena, in a climate that has never been as competitive. Delegates will learn how to deliver on R&D and innovation by focusing on cross-functional approaches, where the technology part, and the business and customer sides are coming together. With increased focus on a cross-functional and commercially-minded approach to R&D, we will discuss topics such as how to innovate like a start-up, how to drive a customer-driven innovation programme, how to define R&D KPIs and measure the output. We will explore rapid innovation project management, digital transformation aspects, and how to make open innovation work in B2B.

As companies have to  deal with the uncertainties in their environment, this could push them over the edge to new ventures, and new ways to defend their position on the market. It is increasingly not only B2C companies that have to focus on a marketing-driven innovation, but also more traditional, B2B companies that find their business models  and R&D department redefined in a more customer-centric environment. Our conference offers the right platform to raise and address all these challenges in an informed debate with experienced R&D and Innovation professionals.

Key Topics

  • Understanding the Future of Successful Innovation: Cross-Functional and Market-Oriented
  • How to Innovate like a Start-Up
  • Assessing the Disruptive Effect of New Tools on the R&D Process and the State-of-the-Art R&D Organisation
  • Moving from R&D-Driven Innovation towards Marketing-Driven Innovation even in a Traditional B2B Environment?
  • Measuring the Output of R&D
  • Previous Attendees Include

    GE, Roche Diagnostics, Esaote, Vodafone, Tetra Pak, Bosal, Dawn Foods, Danone Research, Prayon S.A, Baxter R&D Europe SPRL, CREAX, Electrolux, Evonik, KLM Royal Dutch Airlines, Philips, Solvay...and many more.

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Master Class Leader Sponsor
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    Event Partners

    Practical Insights From

    Michel Sabouné
    VP, Product Innovation
    Velux, Denmark

    Matthias Berger
    Global R&D Strategy Director
    Unilever, UK

    Carlos Espina
    Senior Vice President Research & Development
    LafargeHolcim, France

    Ernst Hoogenes
    Director R&D Europe and Director Business Excellence Europe
    Tata Steel, The Netherlands

    Lesley-Ann Norcross
    Head R&D Planning and Performance
    Independent Speaker

    Tiago Silva Lopes
    Digital Director
    Portugal Telecom, Portugal

    Jorge Magalhaes
    Senior Vice President Engineering and Innovation
    Vestas, Denmark

    Walid Benzarti
    Director for Innovation, Research and Technology
    Thales, France

    Click Here For Full Agenda

    Voice of Our Customers
    • “Thanks a bunch for inviting me, I found it a pleasure and useful” Director Innovation - P&G
    • “Impressed by the quality of speakers and delegates, very interesting conversations, relevant topics and open discussions” Director Global product development lifecycle - Pearson
    • “Very good level of delegates from different industries” Facilitator - BIR&D
    • “Relaxed atmosphere, good speakers, very diversified” R&D Director - Grace Construction Products
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Yiota Andreou

    marcus evans (Europe) Ltd
    PO Box 24797

    +357 22 849 404
    Fax: +357 22 849 310