marcus evans europe conferences

Optimise user experience and digital design to increase customer centricity for financial institutions

Creating a human-centric design process within the digital banking environment

26-27 April 2018
Marriott West India Quay, London, United Kingdom

Why You Should Attend

Optimise user experience and digital design to increase customer centricity for financial institutions

This marcus evans conference will enable you to gain practical insights into digital design in order to stay relevant and competitive in an increasingly techno-centric financial world. Furthermore, you will discover the best practices for customer-centric digital design, as well as hear how to overcome operational obstacles, such as old legacy systems and compliance issues. Finally, this conference will help you use strategies to best optimize digital design processes as well as work within the constraints of legacy systems.

In the context of constant innovation and digitalisation, as well as new financial technology start-ups disrupting traditional business lines in the financial world, banks need a brand new strategy in place to put customers at the heart of digital design. However, with many legacy systems and other compliance issues to cope with, financial organisations are struggling to keep up and stay ahead of the game. While Fintech success is often attributed to an obsession with the customer, banks’ current models are still heavily project-driven. While considerable progress has been made, industry experts agree that there is still a lot more to be done to ensure banks adapt their digital design processes to maintain competitiveness and increase customer centricity.


Key Topics

  • ING reveals how to incorporate design thinking to become more customer-centric
  • Lloyds examines the value of design for the organisation
  • ABN Amro transform internal culture through design thinking
  • Nordea discusses the importance of customer co-creation on the organisation’s digital transformation
  • Societe Generale optimise their design processes to best meet B2B needs
  • Previous Attendees Include

    • AFME
    • ABN Amro Bank
    • Banco Espirito Santo
    • Bank of England
    • Bank of Ireland
    • Barclays Bank
    • BNP Paribas
    • Ceska Sporitelina AS
    • Citigroup
    • Commonwealth Bank of Australia
    • Credit Agricole
    • Credit Suisse
    • Credito Trevigiano
    • Danske Bank
    • Deloitte
    • Deutsche Bank
    • DZ Bank
    • Erste Group Bank AG
    • HSBC
    • ING
    • Intesa Sanpaolo
    • ISDA
    • JP Morgan
    • Lloyds Bank Commercial Banking
    • Mizuho International
    • Morgan Stanley
    • Natixis CSP Fournisseurs
    • Nomura International
    • Nordea
    • PWC
    • Santander
    • VTB Capital

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Mark Harnett
    Head of Insight and Design Forward

    Noel Lyons
    Head of Digital Design

    Cécile Doolaeghe
    Head of User Experience Center
    BNP Paribas

    Stuart Jackson
    Head of Digital Customer Experience

    Morgane Peng
    Director of User Experience & Design
    Societe Generale

    Ulla Jones
    Design Strategist, Omni-channel Experience
    OP Financial Group

    Paolo Barbesino
    Head of Digital

    Imran Younis
    Group Director, Digital Transformation
    Aldermore Bank

    Click Here For Full Agenda

    Voice of Our Customers
    • “I really enjoyed the time spent here. Speakers were great professionals and there was basically no weak spot…big thanks to the whole Marcus Evans team for making this possible.” Erste Group IT
    • “Well organized event. There were some excellent speakers with a lot of detail and technical experience & knowledge.” AIB
    • “Extremely well presented course; informative and valuable to the whole group.” Nordea Bank
    • “Excellent Conference.” UBS
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Yiota Andreou

    marcus evans (Europe) Ltd
    PO Box 24797

    +357 22 849 404
    Fax: +357 22 849 310