marcus evans europe conferences

Strategic Account Management

Build a true value-adding partnership and manage your key accounts successfully on a global level in a high-volatility and disruptive environment

12-14 September 2018
NH Collection Barcelona Podium, Spain

Conference Workshop

How to Extract Value from a Strategic Relationship with Your Key Account and Cover the Whole Eco-System

Join the workshop to discover how to serve the total eco-system of your customer and align the strategy of your key account with the strategy of your company. Develop your project management and strategy skills and learn how to give as much value as you can to your customer.

Workshop Moderator: Jorge Araujo, Entrepreneur, Lean Sales Consultant Business Development and Open Innovation Advisor

Company: Independent Consultant, Spain


Why You Should Attend

Strategic Account Management

This marcus evans event is a unique opportunity to discover how to become a strategic partner and co-create with your customer in order to maximise mutual value. The event will enable you to overcome organisational challenges and get company-wide support of your strategic account management programme.

By attending this marcus evans conference you will identify how to unify the approach to your customer around the globe, how to make sure that things are regionally and culturally sensitive and optimise your customer’s success. You will learn what your customer expects from you and discuss how to build strong networks. You will define how to roll out your key accounts on a global basis and deal with growning risks and opportunitites, how to extract value from a strategic relationship with your key account and cover the whole eco-system of your client.


Key Topics

  • Merck Group ensure strong leadership in SAM and get the internal support
  • Tetra Pak build a successful customer journey for your Key Accounts
  • Heineken handle the consequences of the New Retail Tectonic Shift
  • Canon identify the means to approach your customer and set up
  • Nokia deal with the increased responsibility for your global customer
  • Previous Attendees Include

    • AB Inbev
    • AB Tetra Pak
    • AB Volvo
    • ABB
    • Allianz
    • Arcelor Mittal
    • BBC
    • Casco Adhesives AB
    • Coca Cola
    • Crucell
    • Danfoss
    • Danisco
    • Deloitte Consulting
    • DHL Global Business Services
    • DSM
    • EADS
    • Electrolux
    • Essent
    • Fortum Power and Heat OY
    • GDF Suez
    • Goodyear Dunlop Tires
    • Grolsch
    • Kinepolis Group
    • Kraft Foods
    • Maersk Line
    • Novartis
    • Orange
    • PepsiCo
    • Philips Electronics
    • PwC
    • Rabobank
    • Raiffeisen Bank
    • Rhodia
    • Roche
    • Solvay
    • ST Microelectronics
    • Statoil
    • Stora Enso OYJ
    • Syngenta
    • Tessenderlo
    • Vestas Towers


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.




    Event Partners


    Practical Insights From

    Vikas Sawant
    Vodafone Group Sales, Global Account Management
    Nokia, Austria

    Laurent Duez
    Director Global Account Management
    Essity, France

    Alejandro Cabal
    Managing Director Iberia E&CA Sales Management Cluster Leader
    Tetra Pak Iberia, Spain

    Iñaki Olazabal
    International Key Account Director
    Heineken, Netherlands

    Denis Safrany
    Head of Sales - Enterprise Accounts
    Canon, Switzerland

    Matthew Cook
    Global Strategic Account Director
    Merck Group, UK

    Cedric Roesler
    Lecturer Global Account Management
    EDHEC and IPAG Business Schools, France

    Tommi Juusela
    Vice President, Sales
    Neste, Finland

    Click Here For Full Agenda

    Voice of Our Customers
    • ”The conference was very good. What I liked the most is the fact that the presentations are all based on real case studies” Casco Adhesives AB
    • “Very good conference; networking opportunities were abundant. Good to hear others have the same issues and how they have dealth with them” Goodyear Dunlop Tires
    • "It was excellent” Grolsch
    • “I do believe that interesting subjects were discussed during the conference. It was a good experience for me to be able to see different opinions and experiences regarding performance management in different companies and business industries” Raiffeisen Bank
    Latest Conference News & Resources



    Join the Discussion

    Follow on LinkedIn





    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Yiota Andreou


    marcus evans (Europe) Ltd
    PO Box 24797
    Cyprus

    Telephone:
    +357 22 849 404
    Fax: +357 22 849 310
    Email: YiotaA@marcusevanscy.com