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Designing and Implementing Dynamics Pricing Frameworks - marcus evans european conference event
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Designing and Implementing Dynamics Pricing Frameworks

Understand how to build dynamic and personalised pricing frameworks and the governance needed to ensure they fit in with business strategy

17-18 September 2018
Conrad St. James, London, United Kingdom

Conference Workshop

Pricing analysis for the purpose of forecasting in pricing strategy

Forecasting the future has always been a human challenge from the dawn of time. In this session, we’ll look to dig deeper into the key elements that make a successful forecasting strategy.

Workshop Moderator: Katia Savoca, Head of Revenue

Company: Bespoke Revenue Management

Why You Should Attend

Designing and Implementing Dynamics Pricing Frameworks

Dynamic pricing is pushing the boundaries of what was previously seen possible in the B2C business environment. Before we began to use price labels, pricing of a product was determined by what the market seller thought the customer could afford. This was the dynamic pricing of its time; using available knowledge of the customer to make a pricing decision. The available knowledge in those times would have included the customerís apparent mood, the state of their clothes and neatness of their hair. Fast forward to the modern day and dynamic pricing is making a very strong comeback. We are again looking at the customerís situation and condition to determine the best price to offer. The access to digital data on customers is making all the difference. As we push the boundaries, the boundaries are closing in also, as the limitations in IT and data management systems begin to show. This conference plays a crucial part in pricing strategies that enable businesses to maximise revenue, establish a strong market position and gain the decision-making edge on the next step in developing your dynamic pricing strategy.

Key Topics

  • Philips shed light on the finer points in market segmentation for personalised pricing
  • Catawiki present a “live” building of a scalable revenue management model from scratch
  • • Ecole Hôtelière de Lausanne conduct a retrospective study on the story of dynamic pricing in the hospitality industry
  • • Spandex tell us about the critical role of change management in pricing strategy
  • • Experian explore the future of pricing and the growing role of big data and AI
  • Previous Attendees Include

    • AB Inbev
    • AB Tetra Pak
    • AB Volvo
    • ABB
    • Allianz
    • Arcelor Mittal
    • BBC
    • Casco Adhesives AB
    • Coca Cola
    • Crucell
    • Danfoss
    • Danisco
    • Deloitte Consulting
    • DHL Global Business Services
    • DSM
    • EADS
    • Electrolux
    • Essent
    • Fortum Power and Heat OY
    • GDF Suez
    • Goodyear Dunlop Tires
    • Grolsch
    • Kinepolis Group
    • Kraft Foods
    • Maersk Line
    • Novartis
    • Orange
    • PepsiCo
    • Philips Electronics
    • PwC
    • Rabobank
    • Raiffeisen Bank
    • Rhodia
    • Roche
    • Solvay
    • ST Microelectronics
    • Statoil
    • Stora Enso OYJ
    • Syngenta
    • Tessenderlo
    • Vestas Towers

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Partners

    Practical Insights From

    Neha Agarwal
    Director, Strategy and Planning

    Jose Vela
    Director of Pricing

    John Burdass
    Director of Commercial Pricing UK&I EMEA

    Francesc Paloma
    Revenue Management and Pricing Deputy Director
    Air Europa

    Karmen Jese
    Pricing Expert
    Adria Airways

    Richard Clostre
    Director of Revenue Management
    Queensgate Investments

    Prasadkumar Dethe
    Global Pricing Manager

    Manu Carricano
    Director, ESADE, Institute for Data Driven Decisions
    ESADE Business & Law Schoo

    Click Here For Full Agenda

    Voice of Our Customers
    • ”The conference was very good. What I liked the most is the fact that the presentations are all based on real case studies” Casco Adhesives AB
    • “Very good conference; networking opportunities were abundant. Good to hear others have the same issues and how they have dealth with them” Goodyear Dunlop Tires
    • "It was excellent” Grolsch
    • “I do believe that interesting subjects were discussed during the conference. It was a good experience for me to be able to see different opinions and experiences regarding performance management in different companies and business industries” Raiffeisen Bank
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Yiota Andreou

    marcus evans (Europe) Ltd
    PO Box 24797

    +357 22 849 404
    Fax: +357 22 849 310