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8th Edition Market-Driven Innovation in R&D

Break the way to sustainable and open-minded R&D in a digital and highly-competitive environment

8-10 October 2018
Sofitel Berlin Kurfürstendamm, Germany, Germany

Why You Should Attend

8th Edition Market-Driven Innovation in R&D

This marcus evans conference is an exclusive opportunity for Innovation and R&D leaders to discuss  the missing link between market requirements and R&D capabilities. Our panel of experts will define optimal practice for raising the main value proposition that can convince the customer to buy your solution. You will learn how to leverage technologies to disrupt yourself and stay competitive in a digital environment.

By attending this marcus evans event, you will learn the best techniques to identify and target the true needs of your customer and the right strategy to create true value and cope with fast-changing dynamics. You will discover the best practices of partnering with start-ups and other organisations and creating a win-win opportunity where IP, revenue and profits are shared.

Key Topics

  • LEGO Group mobilise user communities to co-create for new product and marketing solutions
  • Amadeus IT find the right balance between the market approach and R&D approach
  • BASF discover digital R&D of the future
  • Samsung manage partnership programs with universities forresearch in Articifial Intelligence
  • Stora Enso unwrap new business ventures and support transformative growth
  • Previous Attendees Include

    • Baxter R&D Europe SPRL
    • Bosal
    • CREAX
    • Danone Research
    • Dawn Foods
    • Electrolux
    • Esaote
    • Evonik
    • GE
    • KLM Royal Dutch Airlines
    • Philips
    • Prayon S.A
    • Roche Diagnostics
    • Solvay
    • Tetra Pak
    • Vodafone

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

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    Event Partners

    Practical Insights From

    Daiva Staneikaite Naldal
    Director Marketing and Open Innovation Head of LEGO Ideas
    LEGO Group, Denmark

    Mette Frokjaer Hansen
    Head of Marketing Integration
    LEGO Group, Denmark

    Yves Zieba
    Business Coach, Horizon 2020, EIC
    European Commission, Switzerland

    Henning Trill
    Head of Corporate Innovation
    Bayer, Germany

    Marion Mesnage
    Head of Research, Innovation & Ventures
    Amadeus IT, Spain

    Adam Ros
    VP R&D Strategy
    Samsung, Poland

    Dominique Dieng
    Innovation Officer
    Médecins Sans Frontières, Belgium

    Oliver Thimm
    Director Research and Development
    BASF, Germany

    Click Here For Full Agenda

    Voice of Our Customers
    • “Thanks a bunch for inviting me, I found it a pleasure and useful” Director Innovation - P&G
    • “Impressed by the quality of speakers and delegates, very interesting conversations, relevant topics and open discussions” Director Global product development lifecycle - Pearson
    • “Very good level of delegates from different industries” Facilitator - BIR&D
    • “Relaxed atmosphere, good speakers, very diversified” R&D Director - Grace Construction Products
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Yiota Andreou

    marcus evans (Europe) Ltd
    PO Box 24797

    +357 22 849 404
    Fax: +357 22 849 310