marcus evans europe conferences

Market Intelligence and Strategic Planning

Understand your market and clients’ needs better in order to deliver the added value

13-15 November 2019
Vienna, Austria


Why You Should Attend

Market Intelligence and Strategic Planning

This marcus evans conference will enable you to discuss main challenges and solutions in a disruptive business environment. In the context of rapidly changing world and growing competition, market intelligence and strategic planning departments are facing a lot of challenges to understand market and clients’ needs in order to deliver the added value. Our practical case studies and interactive sessions will focus on how to anticipate future developments with smarter use of competitive intelligence and strategic planning, how to bring market research, advanced analytics and big data together, how to adapt market intelligence and its tools according to its growing variety of audiences, and how market intelligence can deliver value with the right organisational structure and strategy. We will explore the role of consolidated databases for market tracking around the world, the future profile of a market intelligence manager, as well as ways of understanding the gaps on the market in order to drive the product for the best success. We will discuss servitisation and lean start up methodology (how to use them for market intelligence), as well as overcoming the disconnection between insights teams and introducing a new product line to the market.


Key Topics

  • Huawei win the trust of the customer in extreme situations for your company
  • Nestle discover the role of consolidated databases for market tracking around the world
  • E.ON overcome the disconnection between insights teams and the business
  • Schaeffler set market intelligence teams into the organisational structure of the company
  • Atos develop a customer-centric approach in market research
  • Previous Attendees Include

    • Baxter R&D Europe SPRL
    • Bosal
    • CREAX
    • Danone Research
    • Dawn Foods
    • Electrolux
    • Esaote
    • Evonik
    • GE
    • KLM Royal Dutch Airlines
    • Philips
    • Prayon S.A
    • Roche Diagnostics
    • Solvay
    • Tetra Pak
    • Vodafone


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


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    Practical Insights From

    Delphine Barthes
    Strategic Marketing Senior Vice President - Strategy and Foresight
    Solvay, France

    Dominik Hug
    Head of IP Intelligence & Digital Analytics
    Nestlé, Switzerland

    Goran Licanin
    Business Development Director for IoT, Cloud and B2B
    Huawei, Poland

    Kristina Rodig
    Head of Customer and Market Insights
    E.ON, Germany

    Sara Lesina
    Head of Global Marketing for Capsule Delivery Solutions
    Lonza, Belgium

    Charles Proian
    Head of Competitive Intelligence EMEA
    Lexmark, France

    Matteo Barbieri
    Head of Market Intelligence
    Pirelli, Italy

    Daniel Goberna
    Director of B2B Market Intelligence and Commercial Planning
    Telefónica, Spain

    Click Here For Full Agenda

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Constandinos Vinall


    marcus evans (Europe) Ltd
    PO Box 24797
    1304 Nicosia, Cyprus

    Telephone:
    +357 22849 380
    Fax: +357 22849 394
    Email: constandinosv@marcusevanscy.com