marcus evans europe conferences

Commercial Controlling and Performance Management

Drive value creation in sales and marketing with the right performance management strategy

10-12 February 2020
Barcelona, Spain


Why You Should Attend

Commercial Controlling and Performance Management

Our unique ‘Commercial Performance Management’ event will address the current gap in terms of understanding what a commercial controller can do to drive marketing and sales performance and what good business partnering looks like in these areas. We will be looking into how finance cam bridge that gap and bring value. Understanding return on investment, business propositions, and how to control performance has become crucial in the current environment.

 

This marcus evans event will explore some of the key challenges commercial controllers, finance managers and commercial leaders face right now, in this environment of enhanced competition. We will bring together practical case studies that focus on value creation in sales and marketing with the right analyses and data. We will explore the right measures to balance short-term profitability with long-term investment into growth. We will discuss how to drive value in e-commerce and online marketing and what it takes to be effective business partners.


Key Topics

  • Focus on value creation in sales & marketing with the right analyses and data
  • Explore the right measures to balance short-term profitability with long-term investment into growth
  • Identify the right systems and processes to deliver the analyses you need
  • Drive value in e-commerce and online marketing
  • Explore what it takes to be effective business partners to sales and marketing
  • Previous Attendees Include

    AGC Glass Europe
    AkzoNobel Industrial Chemicals B.V.
    Arizona Chemical a subsidiary of Kraton
    Bayer CropScience AG
    Lyondellbasell Industries
    Marcel te Lindert Redactie & Communicati
    Mars Inc
    NGK Spark Plugs Europe GmbH
    Red Bull GmbH
    RG Brands Kazakhstan
    SABIC
    Sandvik Mining and Construction Oy
    Saudi Telecom Company
    Tine
    UCB Pharma S.A.
    W L Gore & Associates


    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.






    Practical Insights From

    Anton Sadunin
    Director of Commercial Controlling
    Danone, The Netherlands

    Serkan Otles
    Global Commercial Director
    Philips, The Netherlands

    Nilesh Koul
    Group Head of Commercial
    LafargeHolcim, Switzerland

    Walter Neuhauser
    Vice President Finance
    Thermo Fisher Scientific, Germany

    Brian Firlit
    Head of Finance, Commercial Excellence
    Thomson Reuters, Switzerland

    Thomas Princ
    Head of Performance Controlling & PLM BA
    Siemens Mobility, Germany

    Maïthé Dubbelman
    Head of CCM & Commercial
    DHL Supply Chain, The Netherlands

    Beatriz Garcia
    Group Business Controller
    Almirall, Spain

    Click Here For Full Agenda

    Voice of Our Customers
    • “Very inspiring! Good sessions! Excellent presentations!” Airbus DS
    • “The panel and members were well selected. Different angles and approaches much appreciated” Ecco
    • “Awesome conference! Full of practical information” KIA Motors
    • “I loved the format – short presentations with further discussions” Merck Group
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Constandinos Vinall


    marcus evans (Europe) Ltd
    PO Box 24797
    1304 Nicosia, Cyprus

    Telephone:
    +357 22849 380
    Fax: +357 22849 394
    Email: constandinosv@marcusevanscy.com