marcus evans europe conferences

3rd Edition Strategic Account Management

Innovate and Reconstruct your SAM to Stay Relevant, Profit and Thrive in the Post-COVID-19 Market

14-16 September 2020
Berlin, Germany

Why You Should Attend

3rd Edition Strategic Account Management

This marcus evans conference serves as an international, cross-industry platform to discuss the transformation and future of SAM, its challenges and opportunities

Our practical case studies and interactive sessions will address key topics such as how to manage complex global accounts, how to redefine SAM criteria and approach to customer segmentation, how to re-energize mature SAM programs to keep them relevant, what skills set is required for a new generation of SAM leaders, how to manage disruptions and how disruptions can create innovations. We will discuss the pressures and opportunities to digitalise, what SAM processes can be automated and how digitalisation can serve as a tool of communication, cost reduction, increased profit and efficiency. The conference will equip you to understand the future of SAM in order to innovate and adapt, stay relevant, profit and create the best value to your customer in the unpredictable, disruptive environment.

You will have the opportunity to discuss all these topics and more in an open and engaging environment, with plenty of networking and brainstorming during interactive sessions.

Your safety is our top priority. Click HERE to find out how we are ensuring our events are a safe place to be.

Can’t physically attend this conference?

Don’t worry we have you covered! If your ability to travel is restricted we know your appetite for key business insights remains so our Live+ digital platform enables you to fully participate in the event remotely. Of course it provides access to live online streams of all session, but much more than that, it ensures you are able to engage with speakers directly allowing you to participate in Q&A, relevant breakout groups as well as event polling and other insights and resources delivered during the event. We realise interacting with other delegates is key to your event experience, so our innovate online solution allows you to set up online meetings with other virtual and physical attendees throughout the event; ensuring you still walk away with those key contacts that can make a tangible difference to you and your business. The platform will continue to host all event content on-demand for you to re-visit and continue to access for up to 6 months post event.

Your content. Your way.

Key Topics

  • Learn how to manage complex global accounts
  • Explore the transformation and future of SAM on a global level
  • Discuss how to deal with constant disruptions to make continuity possible
  • Find out how disruptions create innovation
  • Discover success factors and failure causes in SAM
  • Previous Attendees Include

    • AB Inbev
    • AB Tetra Pak
    • AB Volvo
    • ABB
    • Allianz
    • Arcelor Mittal
    • BBC
    • Casco Adhesives AB
    • Coca Cola
    • Crucell
    • Danfoss
    • Danisco
    • Deloitte Consulting
    • DHL Global Business Services
    • DSM
    • EADS
    • Electrolux
    • Essent
    • Fortum Power and Heat OY
    • GDF Suez
    • Goodyear Dunlop Tires
    • Grolsch
    • Kinepolis Group
    • Kraft Foods
    • Maersk Line
    • Novartis
    • Orange
    • PepsiCo
    • Philips Electronics
    • PwC
    • Rabobank
    • Raiffeisen Bank
    • Rhodia
    • Roche
    • Solvay
    • ST Microelectronics
    • Statoil
    • Stora Enso OYJ
    • Syngenta
    • Tessenderlo
    • Vestas Towers

    Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Christian Dräger
    Commercial Director - Global Retail Accounts

    Tim Wortman
    Global Corporate Key Account Director

    Hans Jörg Einfalt
    Head of International Key Account Management Shell Fleet Solutions Europe

    Alistair Thursfield
    Vice President Key Account Management Major Accounts
    Lufthansa Systems

    Matthew Cook
    Global Strategic Account Director
    Merck Group

    Mikko Mononen
    Vice President, Sales, EMEIA

    Dino Bertani
    Executive Director, Strategic Account Management Excellence

    Andre Borusiak
    Head of Vodafone Global Enterprise Germany

    Click Here For Full Agenda

    Voice of Our Customers
    • ”The conference was very good. What I liked the most is the fact that the presentations are all based on real case studies” ”The conference was very good. What I liked the most is the fact that the presentations are all based on real case studies”
    • “Very good conference; networking opportunities were abundant. Good to hear others have the same issues and how they have dealth with them”
    • "It was excellent” Grolsch
    • “I do believe that interesting subjects were discussed during the conference. It was a good experience for me to be able to see different opinions and experiences regarding performance management in different companies and business industries” Raiffeisen Bank
    Latest Conference News & Resources

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Alexia Mavronicola

    marcus evans Cyprus
    9 Dimostheni Severi Str.
    Nicosia, 1080

    +357 22 849 425
    Fax: +357 22 849 394