marcus evans europe conferences

4th edition Strategic Account Management

Redefine your strategic goals to be able to capture new business in 2021

19-20 April 2021
Online/Virtual, Live+

Why You Should Attend

4th edition Strategic Account Management

This marcus evans LIVE conference serves as an international, cross-industry platform to discuss the transformation and future of SAM, its challenges and opportunities. We will also reflect on the post-COVID-19 Crisis and the way SAM has been affected. The event will address how to reconnect with your customers, and what communication strategy to use in the post-pandemic environment.

Our practical case studies from the pan-European SAM leaders and interactive sessions will address key topics such as how to focus on customer centricity as a key factor to success, how to measure and track customer satisfaction, how to fine-tune your strategy to ensure you are not being impacted by crisis-driven precedents. We will discuss the pressures and opportunities to digitalise, what SAM processes can be automated and how digitalisation can serve as a tool of communication, cost reduction, increased profit and efficiency.

You will have the opportunity to discuss all these topics and more in an open and engaging digital environment, with plenty of networking and brainstorming during interactive sessions.

Key Topics

  • Position your SAM programme to be able to grasp new business opportunities
  • Focus on customer centricity as a key factor for SAM success
  • Discuss account selection and account planning pitfalls and opportunities
  • Build a longterm roadmap by growing client potential and creating joint value
  • Measure and track customer satisfaction

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Alexander Kotschi
    Vice President Key Account Management Power Utilities
    Siemens Energy, Germany

    Natascha Grams
    Head of Global Key Account Management
    Hays, Germany

    Christian Dräger
    Commercial Director – Global Retail Accounts
    Kerry, Germany

    Dino Bertani
    Executive Director, International Strategic Account Management
    Allergan Aesthetics – an AbbVie company, Switzerland

    Javier del Rio Sastre
    EMEA SAM Capability & Deployment Lead
    Medtronic, Spain

    Torben Kock
    Vice President, Global Head Consumer&Retail
    DB Schenker, Germany

    Andre Borusiak
    Head of Vodafone Global Enterprise Germany
    Vodafone, Germany

    Matthew Cook
    Global Strategic Account Director
    Merck Group, UK

    Click Here For Full Agenda

    Voice of Our Customers
    • “Diverse and professional presentations on Strategic Account Management. Bravo.” LafageHolcim
    • “Impressive agenda and speakers. High seniority, knowledge and experience shared in presentations. Many ideas to bring back to our own business.” Mondi Group
    • “Excellent to hear on the challenges to structure for the biggest accounts. The number of tips&tricks is numerious.” ENGIE
    Latest Conference News & Resources

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Constandinos Vinall

    marcus evans (Europe) Ltd
    PO Box 24797
    1304 Nicosia, Cyprus

    +357 22849 380
    Fax: +357 22849 394